Linas Gudaitis-Rūkas, Beeleever & CEO at Rüke (Lithuania), a natural knitwear brand, shares his story from the moment when he met the founder & designer – his wife- to the creation of their company – a brand deeply rooted in a longstanding tradition- and their decisive sales strategy.
reaching the right clientele. For some people, it was hard to understand that our garments were only in OneSize. Some were sceptical about fashion knitted products and we had to gain their trust. Facebook, Pinterest and Instagram – these are
social media pages which gave us biggest traffic to our e-shop and helped us gain trust from our clients. As our apparel brand grew in quality, it took few years to acquire loyal followers on Facebook and Pinterest. Indeed, in comparison with organic searches in Google, sales on our e-shop grew by 200%, after we started
an advertisement campaign on Facebook. Regarding Pinterest, it was a good tool in the beginning to get the first orders, as it was still a young social platform and our visuals for the clothes were looking original at the moment.
Our main differentiation is that we do not have a local manufacturer and stock. We work with women based on their individual license who live in other towns, most of them are seniors and knit garments for us. We collect all parts of garments with local courier from knitters and assemble them in our headquarters. We save money for additional taxes and we have the best knitters in a 100 km perimeter around us.
Never give up! Ups and downs are normal expressions of every change in life and the same goes for good ideas and business. Only time will give growth for every idea.