Let me introduce you to Rene Wiertz, an Italian CEO who founded 3T Cycling. The enterprise was created in 1961 and from the start it has always been leading the innovation in the bicycle industry with advanced designs or the use of new materials. The company lost its position in the early 2000 due to increased competition from companies in Germany, the US and Asia.
In 2007, Rene acquired the 3T brand name and re started the company from scratch… Successfully!
No magical recipes to make your enterprise grow
Hard work. Hard Work. Hard Work
- simple/easy to understand product line up: high end with superb quality so that consumers understand immediately the good-better-best approach we offer.
- strong marketing
- active sales approach, and approaching sales as a global company
- hiring good people, right mix of bike passion and professional background
From a local enterprise to an international company
Some tips to make your company grow
First, Rene advices to rapidly hire someone on board who can run operations and who is organized. A local founder is driven by opportunities and creativity, but bringing quickly a person to support the entrepreneur is essential.According to Rene, it is better to define your values clearly and hire for values. Keep hammering on these values to ensure a consistent approach of your company in the market.
Some mistakes to avoid
Better having no one than the wrong one”