Let me introduce you to one of our Beeleever: Eve Chegaray! Eve is a media communication expert and a communication coach for entrepreneurs. Through her company, Eve Chegaray Coaching, Eve presents columns in BFM Academy and in BFM Business and she leads different lectures. You need to get ready for an oral presentation? You are preparing for an interview with the media? Just read her 10 tips that work and rock!
As you can see on the picture, Eve perfectly knows the media world and therefore she is able to tell you what it takes to successfully perform an interview! And it’s not all about the pitch…
1. I take the time to get well-prepared
First, you have to answer this question: What do I want to show through the interview? I am seeking to give a nice, clean and professional image of myself. And that requires to take the time to write things down, to practise, both alone and with people, and even to film myself so that I can realise the mistakes I make.
All in all, I need to provide myself with the means to seem natural on the D-day!
2. I have to ponder on my intentions: what message do I want to deliver?
What are the goals of the interview? What do I call the audience for? Buying? Financing? Getting advice? I need to have a clear message and be aware of what I am expecting from this interview. This message must guide me during the whole interview!
3. I need self-confidence in my message to be able to lead the interview
During an interview, we are always reacting. Nevertheless, reacting doesn’t mean putting up with it. I have to hang on to my message in order to adapt and therefore being agile, furtive and active!
4. I repeat, repeat, repeat my message over and over
Let’s think about ads: they are short and redundant but at least, the message they deliver stays printed in your mind. This is exactly what needs to be done. I can rephrase, add examples, illustrate what I am saying, but my message has to be CLEAR, CONSICE and SENSIBLE. And to get this result, it must be said and said again.
If need be, I can use an evasive reply: “Before getting to this point, I would like to tell a few words about…”
5. My Speech needs to have a logical LAYOUT
With a logical speech I get clearer and, no matter what happens, I can always fall on my feet. I know what I am about to say, what my next points are and I become more reactive. For instance, my structure could be: need / market / opportunities / offers etc.
6. I am brief
Even in front of a long question, I must stick to a 40-second-maximum answer. And it should be a simple one with only subject, verb and complement. For the record, French Prime Minister, Manuel Valls, speaks by sentences of 40 seconds, which enables him to be easily quoted by the media.
7. I must bear in mind that the interview is not an oral exam
I have to stay calm so that the interview remains a discussion between consentant grown-ups.
8. I don’t open the discussion on new topics
I don’t talk about my competitors, I stay focused on my message and I avoid digressions. If I realise that I am doing so, I just smile, stay calm and peacefully come back to my point.
9. I stay relax (or at least I must look relax)
No one knows I am sweating. By the way, I’m not. I am cool, there is nothing to be worried about. I sit solidly, I open my hands and I raise my head.
10. I pay attention to the journalist’s backgroung, work and interests
It is important to improve your relationship with the journalist BEFORE, DURING and AFTER the interview. The goal is to build a close and durable relationship with them.
In one word: I throw a spanner in the works!
(If wou want to get more information about how important a pitch may be, just read our article about it.)